Cliff Lonsdale: Now on guides in English and French made a
considerable point of getting journalists to see suicide as a
subject like any other worthy of and sometimes crying out for our
attention. But we still focused on suicide incidents because
these guys were in general assignment reporters, they said
and not health specialists. And we did that because we figured
that general assignment people were the ones who had to work
under the most pressure. And their reporting could set an
unfortunate tone if they didn't have some sort of basic
understanding of the subject. First impressions stick.