Cliff Lonsdale 0:00 Now on guides in English and French made a considerable point of getting journalists to see suicide as a subject like any other worthy of and sometimes crying out for our attention. But we still focused on suicide incidents because these guys were in general assignment reporters, they said and not health specialists. And we did that because we figured that general assignment people were the ones who had to work under the most pressure. And their reporting could set an unfortunate tone if they didn't have some sort of basic understanding of the subject. First impressions stick. Transcribed by https://otter.ai