Dr. Mark Sinyor: You don't want to call for a quick quote from
an expert and then just sort of throw it in. I think you really
want to talk to senior journalists and also people in
the scientific community in depth, not just about how what
the story is about and how to frame the story and what sorts
of quotes would be helpful for sound bites or pieces should be
helpful for the story, but also, what's the frame? And the key
questions that you want to ask is, if I do this, am I hurting
somebody? Or am I helping and what what should I be worried
about in terms of that?