Dr. Mark Sinyor  0:00  
You don't want to call for a quick quote from an expert and then just sort of throw it in. I think you really want to talk to senior journalists and also people in the scientific community in depth, not just about how what the story is about and how to frame the story and what sorts of quotes would be helpful for sound bites or pieces should be helpful for the story, but also, what's the frame? And the key questions that you want to ask is, if I do this, am I hurting somebody? Or am I helping and what what should I be worried about in terms of that?

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